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Knowledge Nuggets

The Value of Video 

The amount of video consumed each day is overwhelming. YouTube estimates that over 1 BILLION HOURS are watched on their platform alone every day. According to a 2019 Think with Google study, people watching YouTube believe that relating to their passions is 3 times more important than having a famous actor included, and 1.6 times more important than production quality.

Are you using video in your marketing and sales activation efforts? It can be a powerful tool to position your point of difference. Invest in the time and resources it takes to best understand what makes your customers tick. It’s not just about purchase behaviors or product features. Take the time to learn what excites them, scares them, inspires them – and get creative in using those findings to create a story that will have a deeper, emotional impact than you thought possible. It’s an investment that will have an immediate ROI in your engagement metrics.

Need some inspiration? Take a look at “30 Harvests,” a video CLUTCH created for U.S. Farmers & Ranchers in Action to change the conversation around agriculture and climate change.


CLUTCH is a hybrid consultancy and agency focused on helping B2B businesses find and realize their peak potential. As business acceleration experts, everything the firm does is designed to drive the growth of revenue and opportunity. The firm combines a mix of strategic consulting, marketing communications and lead generation, and learning and development services to consistently produce business results for clients.

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