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Balancing Both Sides Results in Long Term Wins

The late-summer temperatures in the Twin Cities that approached 100 degrees are a stark bookend to the subzero temps we’ll be facing in a few short months. Mother Nature sometimes doesn’t show much of an affinity for balance!

But there are days in between where the temperature is just right and it reminds us why we call Minnesota home. It’s those sunny 75-degree days – days that are perfect for a round or two on the golf course – that remind me of the balance that’s so critical to our success at CLUTCH, and in turn, the success of our partners and clients.

We work to maintain that kind of balance every day: Ours is an inherently creative pursuit with business objectives driving everything we do. We all have short- and long-term goals to achieve, often at the same time. We understand our clients have specific sales and marketing goals to accomplish. And we work hard to maintain balance between our clients’ product and service portfolios with what we can do for them at every step in the go-to-market process.

At CLUTCH, balance is the common thread connecting everything we do. There are immediate tactical to-dos and overarching strategic decisions to make. And there’s an optimal balance between our gut feelings and the growing reams of data to consider in ensuring we do our best everyday so our clients are confident in what they do, how they do it and their ability to achieve the results they need.

My ability to drive the ball won’t net me many birdies if I can’t putt. I can’t be the best golfer I can be if I focus only on my long game and don’t consider my short game. So I work on both. I know balance is critical to my success on the course, just as it is in the work we do with our partners in food and agribusiness around the country.


CLUTCH is a hybrid consultancy and agency focused on helping B2B businesses find and realize their peak potential. As business acceleration experts, everything the firm does is designed to drive the growth of revenue and opportunity. The firm combines a mix of strategic consulting, marketing communications and lead generation, and learning and development services to consistently produce business results for clients.

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