The Secret to Successful Sales Activation In a world where extremes oftentimes become the norm,…
Meet Jeff Caldwell
CLUTCH isn’t the only company in the world that offers the services we do. But if Associate Vice President of Engagement + Relevance Jeff Caldwell has his way, it will continue to be the only company in the world where its work — from the smallest project to the largest campaign — fully lives up to his job title.
The veteran agricultural journalist turned content marketing strategist takes engagement seriously. A large part of his role on the CLUTCH team comprises making sure every piece of content — whether a quick social media post or a long-form thought leadership white paper — is relevant, resonates with the intended audience and helps accomplish the client’s objective, whether it’s awareness, knowledge transfer, loyalty or sales support. There’s always an engagement goal with the content we produce for our clients, and Jeff leverages his 20-plus years in publishing to ensure we meet that goal every time.
A writer, editor and interviewer by trade, Jeff is always ready to pick up the phone to connect with client teams, their customers and others who can offer valuable insights into what the CLUTCH team produces for its partners in the food and ag sectors. He works hard to create connections with CLUTCH clients knowing that personal relationships are especially important in the food and agriculture business.
Always quick to offer up big ideas, Jeff is known to frequently share his “absurd idea of the day” as a way to help stoke new thinking and create engaging and relevant content that yields results for CLUTCH clients. After all, it’s in his job title.
CLUTCH is a hybrid consultancy and agency focused on helping B2B businesses find and realize their peak potential. As business acceleration experts, everything the firm does is designed to drive the growth of revenue and opportunity. The firm combines a mix of strategic consulting, marketing communications and lead generation, and learning and development services to consistently produce business results for clients.
For more information visit clutchperformance.com.