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An entrepreneur at heart, Troy’s main focus is finding new ways to help businesses grow. His 20+ years of hybrid experience on both the agency and client side gives him a unique perspective, and the ability to bring both blue-sky thinking and rubber hits the road perspective to problems. It allows him to quickly understand organizations, build consensus, and determine what success looks like — to both the business and its customers. With that understanding, Troy is able to combine sound strategy with innovative technology and tactics to consistently drive growth for leading brands across agriculture, food and B2B industries.

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