by Troy Schroeder | Aug 10, 2026 | Perspectives
When a revenue number isn’t showing up, the conversation tends to land on addressing one lever. The product needs another feature. The price is off. We need more promotion, or better distribution. Somebody picks the lever that feels closest to the problem, pulls it...
by Troy Schroeder | Jun 29, 2026 | Perspectives
A few years ago I was in a room defending a marketing budget. The question across the table was the standard one. How do we know this is going to work. What’s the ROI. How do we measure whether this investment is worth it. I’ve heard that question in a lot of...
by Troy Schroeder | Jun 2, 2026 | Perspectives
I can walk into a room where sales and marketing have been running together for two years and tell you pretty fast whether they’re actually aligned. It doesn’t take a survey. You just put a real decision on the table and watch what happens. Alignment is one of those...
by Troy Schroeder | Apr 29, 2026 | Perspectives
Nobody walks into a launch thinking they got it wrong. You spent two years on this thing. You sat through the stage gates. You gave leadership the forecast. There is real money, real engineering time, and real careers staked on this working. So when the early signals...
by Troy Schroeder | Apr 2, 2026 | Perspectives
People like to act like there are two kinds of companies. The data shops and the gut shops. One group wants every decision backed by a dashboard. The other group says you can’t spreadsheet your way to growth. Both are partly right, which is why this argument never...
