by Troy Schroeder | Jun 2, 2026 | Perspectives
I can walk into a room where sales and marketing have been running together for two years and tell you pretty fast whether they’re actually aligned. It doesn’t take a survey. You just put a real decision on the table and watch what happens. Alignment is one of those...
by Troy Schroeder | Apr 29, 2026 | Perspectives
Nobody walks into a launch thinking they got it wrong. You spent two years on this thing. You sat through the stage gates. You gave leadership the forecast. There is real money, real engineering time, and real careers staked on this working. So when the early signals...
by Troy Schroeder | Apr 2, 2026 | Perspectives
People like to act like there are two kinds of companies. The data shops and the gut shops. One group wants every decision backed by a dashboard. The other group says you can’t spreadsheet your way to growth. Both are partly right, which is why this argument never...
by Troy Schroeder | Mar 10, 2026 | Perspectives
When a new product launch starts to slip, the first instinct is to assume the product is the problem. So everyone goes straight to features, pricing, messaging, and materials. Those things can matter. But they’re often not the first thing holding you back. The first...
by Troy Schroeder | Feb 9, 2026 | Perspectives
This is the first long-form piece I’ve put out into the world on purpose. Not because I suddenly discovered the magic of personal branding, but because I’ve spent a lot of my career telling teams the same simple truth, and I’d rather live it than just preach it....
